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Buyer Personas - Adele Revella

Most companies rely on generic (big) data or outright guessing to understand how their customers make buying decisions. But this only scratches the surface. Sophisticated marketers need to understand how to assemble accurate customer profiles that give better insight into the why and the how behind their buying decisions. Revella’s systematic approach takes you beyond the usual demographic descriptions so you can probe the minds of seemingly similar clients who are actually very different.

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