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The Automatic Customer - John Warrillow

Repeat customers are crucial. Warrillow explains how to turn them into an even more precious resource—subscribers—who will smooth your cash flow so you sleep better. Any company can do this by using one of the nine subscription models he identifies. The predictable revenue this drives will significantly amp up what a buyer will pay for your business. Companies with subscription models are valued at three to five times revenue—a significant premium over what most companies get.

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